At my local shop, they're no more expensive than the other 9mm defensive loads. Per 50 rounds, Winchester RA9T (147gr) is just over half the price of Speer GoldDot 124+P.BTW 147gr defense loads are $$$$$$
At the local ranges and shops I hear the misguided talking about their +p+ and their "performance" like if they know how the bullets react when fired at someone and that their shots because they use +p+ and I use standard 124gr hydras that they have more of a chance of winning a gun fight. ITS STUPID!