Can I say I hate it if I voluntarily admit that I have never tried it?
See... I use Imperial. And I load single stage. What I don't like the idea of is spraying something, getting it all over everywhere, or having some dedicated gooey shoe box to spray them in (and thus having to figure out where to keep a gooey shoe box that I keep for spraying)
Furthermore, I don't know how many years it's going to take me to kill this tin of Imperial... I've been working on it for 3 years and it looks pretty much new.
How often do you go through these cans of One Shot?
I also don't care for messy lube pads, either. My finger and thumb do a fine job.
If this other stuff works for ya, more power to you. But I don't even see the need to try it.