Well, I'm sitting down with a speed strip of 38 in my right rear pocket. . .and I'm not wearing any underwear too. . .( Well maybe not, I do have long johns on due to working in the cold today )
What I've found, have the strip up running left to right and the bullets facing down. The rounded side of the bullet is more comfortable than the square rubber strip. Also, if you pull the strip up a bit when you sit down they are just below pocket top level and not where you are sitting reasonably straight.
However, be prepared to loose a strip, early on a strip escaped somewhere from home to the salvage yard and back home again. Maybe I've discovered how ammo got lost in cars that I've taken apart over the years.