Good one.
By EdInk:
Bryco.
I've heard some people say it's pronounced "Bry(like cry)-Co(like go)."
Other times Ive heard it pronounced "this lousy piece of junk that jams every round."
Also by EdInk:
Steyr is Sty-er (like tire), right?
This is correct except in the South where tire is pronounced “tar”.
One of the best I’ve heard is about the Georgia girl in Atlanta working for Air France and was taught how to say the name. She would answer the phone:
“Bone ZJure, Ahr Frawnce. Kin I hep ye?”
Edit: Okay, I say it that way, too,