I always thought Ruger's was kinda haughty, if not ambitious:
"Arms Makers for Responsible Citizens"
As if irresponsible citizens don't, can't, won't, or aren't able to use their guns. . Can you imagine someone saying, "Gee, I'm just not responsible enough to own a Ruger. Guess I'll settle for a Glock or a SIG." By the same token, I have a Ruger, so that makes me responsible! Yay!
Too bad we've let most of the good manufacturing jobs go over seas. Thanks Wal-Mart et. al...
Can't say that everything I ever buy is made in the USA (or at least made by living wage employees), but I do try.
I have to agree w/the H&K "No compromise" slogan, c'mon, everything ever built is a compromise between at least two things.