Even if you're not a car guy, is there no other hobby of yours where, given unlimited funds (you won a $300 million Powerball), you'd see yourself paying a bit extra to have the "best of the best"?
Honestly, no. While I would certainly buy nice things, I didn't grow up demanding the best of the best. Winning all that money wouldn't change that. While I do appreciate quality, and even now I will spend extra for it, there gets to a point where I cant justify spending extra on certain things if I am not gaining much and it gives me no more practical use.
Here is a perfect example, assuming I just hit the $300 million powerball.
I want to buy a nice muscle car.
Car A is a beautifully restored GTO with all original parts for $40,000.
Car B is also a beautifully restored GTO with all original parts. Except this one is a limited run, only X amount were made, only X amount are left in existence, and because of it it costs $150,000.
Given the restoration job on both is on par, and performance wise both are on par, and I think both look equally as good, I would take the $40,000 one. It does nothing for me personally to own the super rare limited edition one, so because of that I wouldn't pay the extra money for it, even if I had it. Like I said before, I consider myself a utilitarian.