Some of the Action Shooting games are interesting to watch, and could no doubt be TV-fied a bit more with colorful moving/frangible targets and such.
But yeah, things like Precision Shooting, seen very briefly during the Olympics, aren't much fun to spectate.
However, here's an idea by some media genius that played out even worse: Some years ago, one network or another got the bright idea of putting PGA Golf on the radio! It didn't last too long...