I think if we put it in quotes, it's a bit easier to understand what they are trying to say.
They are saying the product is "toxic metal" free, meaning... it doesn't contain any of the bad metals.
If it said "TOXIC!" and "metal free" that might be alarming!
IIRC, the early examples of "clean" ammunition was found by handloaders to have enlarged flash holes. I believe the *new* lead-free primers didn't have the same oomph as the primers we've grown accustomed to, so the flash hole was enlarged to compensate.
I'm not sure of this, but it's what I seem to remember. Also seems as those small-primer .45 ACP brass was hitting about the same time. Are the two related?