"Any opinions on which press is better and which kit contains the most/best equipment?"
As a practical matter, you would never know any difference between those presses. Believe me, people agonise over presses much more than they should. Presses are quite simple devices and there are no secrets in making them. All presses of a given type are fully the equal of its peers so we need not worry if we are getting the "best".
You didn't ask but a few user features are more important than brand, IMHO. In that catagory of presses I believe the Lee Classic Cast has the best features; the lever is adjustable for side, length and angle; it's made of cast steel (the toggle links are all steel too); it's big enough to size a .50 BMG case; the primer catcher system actually works and, if you care, it's all made in the USA on modern CNC machines. And it still costs much less, if money matters to anyone.
No "kit" is ever truly complete so that won't make any real difference either. Buy the color you like and be happy.
If anyone wants a "quick change" die system the LnL is as good a choice as any. But, for the life if me, I can't see why anyone would want it, it only adds cost. Screwing dies in and out conventonally is quite simple and doesn't take much time, with a little practice most anyone can learn to do it!
Good luck, enjoy your new "hobby"!