Well, the Barrett seems popular solely because of the 6.8 angle, even though the whole purpose of 6.8 is that you can easily convert any 5.56 rifle to 6.8 (especially easy with the Mk16, ACR and XCR).
What surprises me are how many of the entries are basically minor variants of the M4 itself:
Sabre Defence Industries LLC M5 Tactical - regular AR with midlength gas system
Heckler & Koch 416 - gas piston version of AR with slightly taller upper
Troy Industries M7A1 Close Quater Battle Covert Deployment Carbine - a really, really short barrelled AR in direct gas/gas piston as you prefer
LWRC International LLC M6A4 IAR - another gas piston AR
Colt Defense LLC Advanced Colt Carbine Monolithic - direct gas AR; but with a monolithic rail! Oooooooo.... that's only about four-five years old now.
Patriot Ordnance Factory Inc. Piston Driven Carbine - gas piston AR with much taller upper. Fancy "no lubrication" coating.
Smith & Wesson MP-4 - regular AR with midlength gas system
Barrett Firearms MFG Inc. REC7 PDW - gas piston AR with ARMS gear and a quite short barrel (which is probably why they used 6.8 to compensate).
Knight's Armament Co. SR-15 Integrated Weapon System - gas piston AR chock full of high-dollar Knights gear
Precision Reflex Inc. PRI Upper Receiver - regular old AR upper with PRI parts
Superior Arms Inc. S-15 - another gas piston AR entry
So as actual new, different rifles, we have:
FN Mk16
SIG 556
Bushmaster ACR
Robinson XCR
Now if I were buying a new rifle for myself and they were all priced in a similar range, there are several rifles on the list I would pick before I added another AR to the stable. However, for the military, you are swapping one highly reliable 5.56mm auto rifle for another 5.56mm auto rifle (and of the proposed replacements, only the HK416 and Mk16 have seen any extended testing by the military so far) of hopefully better reliability. As much as I like new gear and would love to see a homegrown American-made rifle oust the Colt/FN crowd, I just don't really see the value in buying a moderately improved 5.56 rifle - especially if we currently plan to replace that rifle with something significantly better in 2015.