bullets, no powder
Just in there yesterday - I'm a St. Augustine local. They do have a large selection of rifle brass and bullets - next to nothing on pistol. Also some primers - but no smokeless powder ( unless they're hiding that somewhere ). They do have BP substitutes - no real BP.
Agreed, they are on the high side price wise, but there is a convenience factor with them nearby - if only buying one low-cost item, the cost can sometimes be offset by not paying a shipping charge - but that depends on the item you're getting.
There are some smaller stores here - Ace Firearms on US1 South, and the Shooting store on SR 16. But they don't have anything for reloading. Shooters in Jacksonville has smokeless powders and bulk amounts of the primers, but no bullets. There's another place on Beach Boulevard in Jacksonville called Gun Gallery, but I haven't been there.