Bushnell also makes a TRS-32, which is very similar to most of the other "tube" red dots in size and design, it's a lot like a Vortex Strikefire, except a little cheaper. It's about what you'd expect for $125. The glass is clear but tinted blue (like the Strikefire) and the dot looks more like a little cluster of grapes but it does hold its zero very well. I have two of them, one on the wife's AR and one on my Mini-14. I am happy with them for their price point.
I also have an Aimpoint PRO on my ArmaLite, it's a very nice optic, clearer glass than the Bushnell and better battery life, and the clarity and size of the dot on an Aimpoint is unmatched. They're worth every penny. I used an M68 Aimpoint when I was in the Army, and despite being beat, bashed, dragged, wet, dirty, jumped and... well... issued to a Paratrooper, I never saw one break. I used one in about 17 JRTC rotations, jumped one about a dozen times, and deployed for 18 months using an Aimpoint for part of it and an Acog for the rest. If you break one as a civilian, you're doing something wrong.
It would be nice to see somebody offer something in the $250 range that was better than the Bushnell or Vortex offerings, but not quite an Aimpoint. I think they'd sell well. I have a Sig CP4 sight that was around $200 that I like, if they offered a non magnified version that had the same optics and was prismatic like the CP4, it would be a good buy.