I've mostly specifically use one brand of coated and one brand of plated and will relate my experiences from shooting thousands of each in semi autos,revolvers,and some lever actions in pistol caliber. The calibers are 9mm, .38sp, .357 mag, and .41mag, both magnums also used in lever actions as well as revolvers. The two brands are Acme Coated and Extreme Plated. In a nutshell I will load starting at mid lead levels and top out at mid jacketed levels while carefully watching for pressure signs. Also as a general rule I find my best results around the upper limits of lead loads or the lower limits of jacketed loads. After years of shooting these I have settled on just using the copper plated bullets, no particular reason since they performed about the same, I just wanted to simplify my process and liked the Extreme bullets better. Maybe because they just look more traditional, who knows, pretty much an arbitrary decision. One other note, I have shot a pretty good number of the Berrys hollow base heavy plate and do like them best for my lever actions,they can handle a heavier load and are very accurate in my rifles. They are a bit more pricey but I don't shoot as much in my rifles so I don't mind the slightly higher price.