I REALLY don't understand the conept of "Negligent Marketing."
They must mean the full page color S&W ads featuring a gang-banger with his 'nine and the 'home-boy' slide-side sights.:barf:
Or possibly the sheet-wearing shaved-head white guy peering through the scope of his evil sniper rifle at a mini-van driving soccer-mom in those Remington TV commercials.:barf:
Or the 'machine-gun' ads in the backs of all those high school yearbooks, courtesy of H&K and Colt.
Or Bill Rugers new 'pre-teen' discount policy.