moosemike said:
You're missing the point. [The 9mm "mini"] market is saturated. S&W is going after an untapped market with this one.
Hearty +1.
As discussed in
this TFL thread, IMHO the Shield EZ's only direct competition is the Walther PK380, a pistol I dislike due to its iffy build quality, personally observed unreliability, proprietary-tool takedown, lack of an external slide stop, and unconventional manual of arms; the PK380 hammer will drop against the engaged safety, which can create uncertainly at the worst possible moment as to why the pistol went "click" rather than BANG!
The Shield EZ promises to have really gentle felt recoil, easy slide operation, and a light trigger like the PK380, which will appeal to shooters who have physical limitations, or who simply have trouble handling 9mm subcompact recoil.
Same goes with the safety features, particularly for the version with the redundant thumb safety; while I understand the viewpoint that "my manual safety is between my ears," one must recognize that a market for extra safeties exists, and S&W is in business to sell guns.