The was a time when deep case grooves were meant to stop lubricated lead bullets from pushing deeper into the case. I've heard others say it was a bullet stop for the 19th-century factory back when a factory was basically a collection of lady handloaders loading cartridges and seating bullets with crude tools. I've also heard it was just insurance for when a lever rifle with a full magazine was dropped and the crimp needed extra help to keep the bullet from being forced deeper into the case. I don't know which if either or both were true.
Today's case cannelures are a sort of one-bar barcode for cartridges, telling the manufacturer at a glance which load is in the case. They don't seem to be universal among brands and they may only be used when the bullet nose shapes of otherwise-different loads are the same so you can't tell the load by that alone. Probably best to call the maker for a definitive answer, but I know the knurl near the head on a round of LC M852 match brass was there for quick visual identification. At the time they still made M852, the hollow point in the SMK bullet was not allowed in combat and that knurl helped indicate it was a non-combat round. When the AG reversed that for SMKs, declaring them non-expanding hollow points so the 175-grain version could be used in sniper ammo (
Mk 316 Mod 0), the brass cannelure disappeared.
IME, repeated loading simply tends to iron those marks out, and they become less distinct. Never completely gone, but fairly flat.