I was looking at a .300 BO and told its dying and not worry of investment. [...]
Agree or disagree?
I think that it depends on what happens in another segment of the firearms market: suppressors. They are what economists call "complimentary goods".
It seems to me that 300 AAC was an attempt to put 7.62x39 performance into an SBR AR-15 platform, as the later round is supposed to be finicky in the black rifle and needs special mags, bolts, etc. By contrast only a barrel replacement is needed in order to shoot 300 AAC out of an AR
But in my opinion the main value added that the 300 AAC brings to the table is its better suitability for shooting subsonic rounds out of shorter, suppressed AR pattern rifles. For civilians, aside from self defense, this is very useful when hunting critters such as feral hogs.
So going back to the OP, I think that the fate of the 300 AAC round is tied to the proliferation of suppressor use: If the process for legally obtaining suppressors is opened up and made less cumbersome, I predict that suppressor use will become widespread (even standard) and the 300 AAC will find broad adoption.
what’s a good alternative for personal defense weapon.
An alternative for personal defense would be an AR PCC in 10mm.