It HAS to be taken seriously, .45.
It's in the freaking comics pages, where likely hundreds of thousands of kids, white, black, oriental, etc., see it every day.
It also has to be taken seriously for the double standard that it establishes AND promulgates.
As I said, let a comic strip with white racist characters be published, and the outcry would be IMMENSE.
Berk Brethed, the artist who used to do Bloom County, was fired, and according to him, physically thrown out of the offices of, I believe, the Austin American Statesman in the 1970s when he did a parody of Star Trek I's poster.
He showed a moving van with Enterprise-like engine nacells and a white, rednecky type family with the caption "Honky Trek, Flight to the Suburbs," as a commentary on the white flight that was going on in the Austin area at the time.
Racism, in ANY form, by or against ANY individual or group, is not only reprehensible, it's flat out wrong.
And no individual or group should get a pass on it.