One thing that really drew me was the warranty.
"The rifle you have just purchased has the simplest, most plainly written warranty you will ever read. This is no fine print. There are no exceptions. This CORE15 rifle has been manufactured and assembled with painstaking care and precision by proud US Veterans, trained by the best there is. If anything is not up to your standard, accuracy included, if anything goes wrong, gets bent, broken, cracked, misaligned, tweaked, snapped or otherwise, simply contact one of our professionals and we will work to make it right. If you are the 5th owner and the rifle has seen 40k+ rounds, it simply….doesn’t….matter. We stand behind our products and we take care of our customers. That is our promise and your assurance.”
I don't know that I've ever heard of a warranty like this. Maybe some 1911s have it.