Cleaning rod...
Swampy 308--With a cleaning rod, for use @ the workbench in yr house, it's not a question of brand name, it's a question of what material is best.
Mine happen to be Dewey, but the reason I got them is to have a one-piece steel rod covered in plastic. One-piece so there aren't any joints to collect abrasive crud. Steel because it's strong and less likely to get damaged with heavy use. Plastic covered because you want something less hard than yr bbl steel in contact with the bore. And you wipe the length of the rod regularly during the cleaning process.
Aluminum rods are said to get oxidized, very hard crud, embedded in them, which makes them abrasive. Jointed rods of any type do the same. Aluminum is relatively easily bent and damaged.
+1 on getting a plenty long cleaning rod--you're dealing with your longest bbl PLUS the length of the bore guide you use.
Now, the above comments apply to "bench" rods for standard at-home cleaning. I bring such a rod to the range if I'm going to do a full-blown shoot/clean/shoot/clean/etc./etc. barrel break-in. More normally for the range I keep a jointed steel rod in my range kit, for use with the occasional case stuck in the chamber or such. It has saved my bacon, and that of other shooters, several times, but understand that this rod is strictly for emergency use, not routine bore cleaning.
I must confess that for cleaning shotguns I use a jointed aluminum rod. My only excuse is the considerable clearance between the cleaning rod and the bore. I don't shoot shotgun much.
ETA--To preserve the one-piece rods when travelling with 'em, I made cases for each one, out of PVC pipe with screw-on ends. Nothing easier to damage in a car, than a one-piece cleaning rod.