He's probably using a Lee Carbide Factory Crimp Die, which passes the finished round through a sizing ring that matches the SAAMI maximum finished round to make sure no oversized-round feed problems occur. It's not how reloaders usually use the word.
44 Amp is correct. The first step I always take with a new gun is to completely disassemble it and run mineral spirits over everything in my part washer. When it is clean and dry I lubricate it and reassemble it. You can use other solvents. Ed's Red is good for this purpose. I've used it in a stainless container to let an extraordinarily dirty and disassembled 1911 just sit for a month, and when I pulled it out, all the fouling crud had fallen from the gun and was in the bottom of the container. It might have been done in a few days, for all I know. I just forgot about it until I had time to lube it and put it back together, so I can say that a month works pretty well.
It should be realized that most guns do not indent the primer as far as a fired round is indented. Instead, the firing pin pushes the round forward during ignition, and then rising pressure backs the primer out of the case and into the head clearance space before the firing pin has fully retracted. The case head then backs up under pressure, reseating the primer. These actions of backing up onto the extended firing pin is what deepens the indentation you see on a fired round. It is also what causes primer indentations to appear smeared on an autoloading pistol, as it means the slide has also started back and the barrel has begun unlocking before the firing pin completes retraction.
Primers do need to be seated well. This means past the point where the anvils touch the floor of the primer pocket, compressing the priming mix against the anvil tip by about 0.003". This is called "reconsolidating" the primer or "setting the bridge" (the amount of priming mix bridging the distance between the inside bottom of the primer cup and the tip of the anvil). With ideal primer pocket depth, that winds up 0.004" below flush with the head, as WoodysDad mentioned. In other words, the anvil feet touch the floor of the primer pocket at about 0.001" below flush, and then the bridge is set by compressing the priming mix an additional 0.003". However, I've run into enough primer pocket depth variation to know that can be off a little and is not deep enough below flush if the primer pocket depth has been uniformed with one of the several tools available for that purpose. They need to go even deeper. The K&M Primer Gauge tool lets you measure this, but it is a slow job priming with it. For most folks, a simple rule of thumb is to seat the primers hard to achieve this state.