I most strongly recommend you visit m4carbine.net and search around there before buying anything. They even have a subforum for custom builds.
Technically, an AR15 is easy to build. Just about anyone can put one together with just a few special tools and it will work ... at least for a while. However, it IS a different thing to put one together RIGHT, so that the parts work together longer and under more demanding circumstances.
I built my first AR after some minimal research. As time went by, I did much, much more research and built two more that function significantly better and actually cost less in the long run because they haven't broken anything. And I didn't need any more special tools; I simply learned how to use them better.
Also, for typical civilian use (especially a plinker), there are some parts that don't need to be the best in the business. But every part must still be PROPERLY MADE. Some parts are inexpensive; others are cheap.
However, there are some parts that really should be among the best in the business. The bolt carrier group is a prime example.
Buy from reputable vendors, such as Bravo Company (BCM).
You can get more info about all that on m4carbine.net.
Finally, remember that the federal tax on an AR is based on the lower receiver and anything attached to it. For the most part, building an AR is fun and allows great customization, but it probably won't save you any money. The biggest area I've seen for savings is to buy an assembled lower that is separate from an assembled upper. You'll pay the tax on the lower, not on the entire rifle. Simply put them together when you get them, and you're good to go.