Up through last summer my local Cabela's stores (3 within an hours drive or less from home) had a 500 round limit on .22 LR, not that it mattered as they rarely had anything to buy. That got raised to 1,200 last fall, maybe October IIRC and suddenly they had all sorts to chose from. I ended up getting my stash up to about 4,500 rounds after a few visits and have only purchased a box here and there to maintain the level.
I was in a Cabela's again this past weekend and they a lot on the shelf but only either subsonic or expensive match grade .22LR - no cheap bulk plinking stuff which is what I tend to buy. The 1,200 round limit was still in effect.
PS
Not sure why everyone is banging on about reloading as your OP clearly has nothing to do with reloading, other than mentioning you have a "reloading friend".
Context people. Context.